50/50 vision

At last, an authentic view of the 50+ world

For decades, the industry has looked at the over 50s as a homogenous group. They’re anything but.

Their motivations and triggers are diverse. And only our audience can give us the insights that influential work is built on.

So, we’ve assembled a nationally-representative community of more than 40,000 50+ers. They’re both launchpad and test-bed, igniting our strategies and honing our work.

They share our mission to rewrite the rules of communication with their peers.

Behind the data is rigorous behavioural science. The 50/50 vision process is led by chartered psychologist Dr Simon Moore. Using proprietary tools, he helps us uncover our audiences’ psychological, contextual, emotional, and unconscious responses.

Bespoke, science-backed, co-created, authentic, and measurably effective. That’s 50/50 vision.

Dr Simon Moore is a doctor of Psychophysiological Psychology and a Chartered Psychologist with the BSP. He helps clients look at their problems through a psychological lens to enhance strategy and improve ROI.

want to know more?

To find out how Anything But Grey can help transform your marketing to the over 50s,
please contact us on [email protected]