Win £5,000 of free agency time from the experts in marketing to over 50s

Did you know, only a quarter of 50-59s said brands did a good job addressing their needs, dropping to just 19% for those aged 60-69?

When you consider that over 50s now account for over a third of the UK population and 67% of consumer spending power, this represents a detrimental missed opportunity for brands.

The size of the missed opportunity is only set to grow, with the oldest millennials set to turn 50 in the next few years. With 93% of 40-49s stating they were unable to recall a brand recently featuring someone their age in marketing, it’s clear there needs to be a shift in age representation within marketing but also a step-change in how brands are speaking to this affluent and active demographic.

To support brands, Anything But Grey has launched a competition to win £5,000 of free agency time and consultancy.

Anything But Grey provides a more colourful approach to marketing to the over 50s. We are a consultancy that helps businesses and brands accurately and effectively engage this fragmented, varied and diverse audience with dynamic and stereotype-busting marketing campaigns, developed by a team of specialists who are of the age group, for the age group.

To enter the competition, simply email [email protected] with the following details:

• Brand name and website URL
• Your name, email and job title