Taking an age positive approach that enhanced a brand’s reputation

As one of the UK’s leading medical skincare groups, sk:n wanted to position their brand as the trusted medical experts in their field of skin rejuvenation.

Using our data and insight sources, we identified the key issues that the over 50 audience encountered when it came to their skin. To promote sk:n as industry leaders, we launched a thought leadership report that changed the narrative on ageing by celebrating the confidence of age.

Our idea – the sk:ndex – launched with a key industry journalist and influencer and featured insights from medical professionals to reveal the behaviours driving skin confidence.

Female looking into a scanner to look in depth at a customer’s skin

The sk:ndex was supported with an online programme of influencer engagement, media relations and social media amplification. This resulted in successful link building and ultimately lead generation, leading to the highest month in the brand’s history for online bookings.

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To find out how Anything But Grey can help transform your marketing to the over 50s,
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